Purpose of this policy
This privacy policy (‘Privacy Policy‘) explains our approach to any personal information that we might collect from you or which we have obtained about you from a third party and the purposes for which we process your personal information. This Privacy Policy also sets out your rights in respect of our processing of your personal information.
This Privacy Policy will inform you of the nature of the personal information about you that is processed by us and how you can request that we delete, update, transfer it and/or provide you with access to it.
This Privacy Policy is intended to assist you in making informed decisions when using the Site and our Services. Please take a moment to read and understand it.
Please also note that this Privacy Policy only applies to the use of your personal information obtained by us, it does not apply to your personal information collected during your communications with third parties.
Who are we and what do we do?
The Site and our Services are operated by Tales From Atal Limited
Tales From Atal Limited is an English company with registered company number: 15823491 and whose registered office is at 15, Burnt House Road, Peterborough, PE7 2DP.
How to contact us?
If you have any questions about this Privacy Policy or want to exercise your rights set out in this Privacy Policy, please contact us by:
- email, addressed to [email protected]
- post, addressed to Data Protection Officer, 15 Burnt House Road, Peterborough, PE7 2DP
What personal information do we collect and how do we use it?
We may collect the following types of personal data from you, all depending on how you interact with us:
- name and contact information (such as email address, postal address and telephone number)
- order information
- IP address
- social media handles
- requests, reviews and opinions
- any other personal data you may submit to us.
Our primary goal in collecting personal information from you is to:
- verify your identity;
- help us improve our products and services and develop and market new products and services;
- carry out requests made by you on the Site;
- investigate or settle inquiries or disputes;
- comply with any applicable law, court order, other judicial process, or the requirements of a regulator;
- enforce our agreements with you;
- protect the rights, property or safety of us or third parties, including our other customers and users of the site;
- provide support for the provision of our Services; and
- use as otherwise required or permitted by law.
In particular, we use your personal information for the following purposes:
Fulfilment of products and services
We collect and maintain personal information that you voluntarily submit to us during your use of the Site.
We use the contact you have provided to us so that we can fulfil the supply of products and services you have ordered from our Site.
What is our legal basis?
It is necessary for us to use your personal information to perform our obligations in accordance with any contract that we may have with you.
Customer support
Our Site use various user interfaces to allow you to request information about our products and services: these include printed and electronic enquiry forms and a telephone enquiry service. Your contact information may be requested in each case, together with details of other personal information that is relevant to your customer service enquiry. This information is used in order to enable us to respond to your requests.
What is our legal basis?
It is in our legitimate interest to use your personal information in such a way to ensure that we provide the very best customer service we can to you.
Customer insight and analysis
We analyse your contact details and other personal information that we collect about you such as your interests and demographic information together with personal information that we obtain from observing your interactions with our Site, our email communications to you and/or with our products.
What is our legal basis?
Where your personal information is completely anonymised, we do not require a legal basis to use it as the information will no longer constitute personal information that is regulated under data protection laws.
Marketing communications
We carry out the following marketing activities using your personal information:
Email marketing
We use information that we observe about you from your interactions with our Site, our email communications to you and/or with our products.
What is our legal basis?
Where your personal information is completely anonymised, we do not require a legal basis to use it for marketing analysis as the personal information will no longer constitute personal information that is regulated under applicable data protection laws.
Where your personal information is not in an anonymous form, it is in our legitimate interest to use your personal information for personalised marketing purposes.
We will only send you marketing communications via email where you have consented to receive such marketing communications.
Business administration and legal compliance
We use your personal information for the following business administration and legal compliance purposes:
- to comply with our legal obligations;
- to enforce our legal rights;
- protect rights of third parties; and
- in connection with a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets.
Who do we share your personal information with for these purposes?
We will share your personal information with professional advisers such as lawyers and accountants and/or governmental or regulatory authorities.
What is our legal basis?
Where we use your personal information in connection with a business transition, enforce our legal rights, or to protect the rights of third parties it is in our legitimate interest to do so. For all other purposes described in this section, it is our legal obligation to use your personal information to comply with any legal obligations imposed upon us such as a court order.
Where we share your sensitive personal information, we shall obtain your consent to do so.
Any other purposes for which we wish to use your personal information that are not listed above, or any other changes we propose to make to the existing purposes will be notified to you using your contact details.
How do we obtain your consent?
Where our use of your personal information requires your consent, you can provide such consent:
- at the time we collect your personal information following the instructions provided; or
- by informing us by e-mail, post or telephone using the contact detailsset out in this Privacy Policy.
Third party links and services
Our Sites contain links to third party websites and services. Please remember that when you use a link to go from our Sites to another website or you request a service from a third party, this Privacy Policy no longer applies.
Your browsing and interaction on any other websites, or your dealings with any other third party service provider, is subject to that website’s or third party service provider’s own rules and policies.
We do not monitor, control, or endorse the privacy practices of any third parties.
We encourage you to become familiar with the privacy practices of every website you visit or third party service provider that you deal with and to contact them if you have any questions about their respective privacy policies and practices.
This Privacy Policy applies solely to personal information collected by us through our Service and does not apply to these third party websites and third party service providers.
How Long do we keep your personal information for?
We will keep your personal information for the purposes set out in this Privacy Policy and in accordance with the law and relevant regulations. We will never retain your personal information for longer than is necessary.
Confidentiality and security of your personal information
We are committed to keeping the personal information you provide to us secure and we will take reasonable precautions to protect your personal information from loss, misuse or alteration.
We have implemented information security policies, rules and technical measures to protect the personal information that we have under our control from:
- unauthorised access;
- improper use or disclosure;
- unauthorised modification; and
- unlawful destruction or accidental loss.
Deleting Your Data
We only hold contact information you have provided so that we can send new information to you. You can contact us at any time to request the deletion of these contact details, please contact us by:
- email, addressed to [email protected]
- post, addressed to Data Protection Officer, 15 Burnt House Road, Peterborough, PE7 2DP
Changes to the privacy policy
We may make changes to this Privacy Policy from time to time.
To ensure that you are always aware of how we use your personal information we will update this Privacy Policy from time to time to reflect any changes to our use of your personal information. We may also make changes as required to comply with changes in applicable law or regulatory requirements. We will notify you by e-mail of any significant changes. However, we encourage you to review this Privacy Policy periodically to be informed of how we use your personal information.